Privacy Policy

Overview

At Purel, your privacy is important to us.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, or interact with our services.

We are committed to handling your personal information responsibly and in accordance with applicable privacy laws, including the General Data Protection Regulation (GDPR).

By using our website, you agree to the practices described in this Privacy Policy.

Information We Collect

When you visit our website or place an order, we may collect the following information:

Information You Provide

• Full name
• Email address
• Shipping and billing address
• Phone number
• Payment information (securely processed through our payment providers)

Information Collected Automatically

• IP address
• Browser type and version
• Device information
• Pages visited
• Time spent on our website
• Cookies and analytics data

How We Use Your Information

We use your information to:

• Process and fulfill your orders
• Provide customer support
• Communicate regarding your purchases
• Improve our website, products, and services
• Prevent fraud and unauthorized transactions
• Comply with legal and regulatory requirements
• Send marketing communications when consent has been provided

Legal Basis for Processing (GDPR)

For customers located within the European Economic Area (EEA), we process personal data based on one or more of the following legal grounds:

• Your consent
• Performance of a contract
• Compliance with legal obligations
• Legitimate business interests

Sharing Your Information

We only share your information with trusted third-party service providers that help us operate our business.

These may include:

• Payment providers (Shopify Payments, Klarna, PayPal and similar services)
• Shipping and logistics partners
• Website hosting providers
• Email and customer support platforms
• Analytics and marketing service providers

We do not sell, rent, or trade your personal information to third parties.

Data Retention

We retain personal information only for as long as necessary to:

• Fulfill orders and provide services
• Meet legal, accounting, and tax requirements
• Resolve disputes
• Enforce our policies and agreements

Your Privacy Rights

If you are located within the European Economic Area (EEA), you have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your data
• Restrict or object to processing
• Request data portability
• Withdraw consent at any time

To exercise any of these rights, please contact us at:

info@drinkpurel.com

Cookies

Our website uses cookies and similar technologies to:

• Improve website functionality
• Remember your preferences
• Analyze website traffic and performance
• Personalize your shopping experience

You can manage or disable cookies through your browser settings at any time.

Data Security

We take appropriate technical and organizational measures to protect your personal information from unauthorized access, misuse, disclosure, alteration, or destruction.

All payments are processed securely through encrypted third-party payment providers. Purel does not store complete payment card information on its servers.

Third-Party Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external websites and encourage you to review their privacy policies separately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs.

Any updates will be posted on this page with the revised effective date.

Contact Us

If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact us:

Email: info@drinkpurel.com

Thank you for trusting Purel.

Purel — Balance From Within.